PE Accounting impresses with its strong desire for continuous improvement

Interview with Erik Skoting, Sales Manager at PE Accounting

With a clear approach to sales, and its ability to keep the sales team motivated, PE Accounting manages to continue to perform even in more difficult times.

With an already well-functioning sales force, PE Accounting impresses with its strong desire for continuous improvement. Success lies in daring to stop to refine and develop the details.

Over the past few months, the sales team at PE Accounting has collectively strengthened their sales process and achieved impressive results. Mindit had the privilege of speaking with Erik Skoting, Sales Manager at the company and who has been named Sales Leader of the Month.

The foundation for success – a company where everyone participates in the sales dialogue

The foundation for success, according to Erik , lies in involving the entire company in the sales dialogue and creating a curiosity for sales among other functions within the organization.

Through his methodical approach, Erik has successfully created an environment where ideas and knowledge are shared freely and where salespeople are constantly developing.

PE focuses on continuous development and maintains attention to detail

Mindit's motivation for the nomination:

Purposefulness and perseverance drive PE to become the best in Sweden

PE Accounting has grown steadily in recent years and despite their success, they have always strived to improve and develop their sales process.

They have a favorable growth rate of 30% and an impressive history as a Gazelle company for six consecutive years.

Since its inception, the company's vision has been to give entrepreneurs, business leaders and financial managers total control over their finances, through the market's most automated financial system, which also includes financial consultants.

Erik says that his interest in sales development began during his early years as a sales manager.

With a focus on the business and a curiosity about doing business, he has developed a strong passion for training and improving his sales teams.

For Erik and PE Accounting, the goals are clear – they strive to become the best in Sweden.

The key to sales team motivation – how PE handles its challenges

PE Accounting has a clear approach to sales.

With patience and the ability to keep their sales team motivated, they manage to continue performing, even in challenging times.

Since the service involves a change in a central function for the customer, an educational and trust-inspiring customer dialogue is required that places knowledge requirements on the sales team.

Erik highlights the importance of providing freedom in the way we work – combined with clear goals and expectations.

Lessons learned after the development effort – small details make a big difference

Together with Mindit, PE developed its own Way of Selling.

This has led to more coaching sessions for the salespeople, something the team now has to rely on.

Small details have been polished – details that make a big difference.

Erik says that Mindit's input matched his own analysis, but that they still have a lot to learn.

Erik's success tips for the sales process

– Build on internal expertise: Trust the experience of the sales team.

– Handpick your team: No one is the best at everything, but everyone is good at something. Highlight that and create pride.

– Invest time in dialogue: Discuss and improve the sales process.

– Think ahead: What do sales meetings look like today – and in five years?

– Focus on the details: Small improvements can make a big difference.

– Give the team tools and time: Let them understand why the sales process looks the way it does.

– Create a culture where everyone contributes: Use the group's diverse knowledge and make it meaningful.